What is news for a journalist?

1. The obvious: Fire burning down main street. News is a recent or unreported event that has impact on a person or group of people.
2. A trend. The rise of the finger-generation, for example. That is, as touch screen devices proliferate, younger generations are using their fingers to squeeze and pinch content in ways that those ol’ fuddy-duddy Gen-X-ers used to use their thumbs for.
3. (This is my favorite.) Something you didn’t know you didn’t know. Often this sort of news materializes itself in the “weird” section of a Web site or newspaper. For example, like tramp stamps for Barbie.
4. Information that is “contrary to popular convention,” to quote Duy. This is often a combination of items two and three. For example, a trend is emerging that you didn’t know you didn’t know. Example, despite the preponderance of Google’s search engine, there are several companies out there offering a range of unique methods to find what it is your looking for faster and more accurately.

At City Weekend, I ran editorial meetings much like a factory manager would. Articles were largely chosen less on their news value and more on how accessible the story was to the busy editor, its relevance to the readership and whether it was deemed “interesting” enough (by me/us). “What is the story? And why is it interesting?” was the best I ever got. I believe we produced stories that seemed like we could get done. That’s not to say we didn’t hit the bull’s eye every now and then, but little thought on my part was given to news value.

Part of the reason I started this blog was to jot down some of the major lessons learned at Columbia, in the event that if I ever went back to work for my old entertainment publication, I’d be better at it than before. If I had run many of the story ideas discussed in our old editorial meetings through this “what-is-news filter?” below, I think I would have hit the mark more often, and as a result, produced not only a useful guide, but also, a more newsworthy magazine.

So, nearly one year after I started at the J-school, and only three months before I graduate, I attempted hastily cobble this blog article together. I give credit to my RW1 professors, Ari Goldman and Pam Frederick, Duy Linh Tu and Carla Baranauckas for shoving the importance of this, “What is news?” exercise down my throat. I’ve begun to genuinely appreciate the value of understanding what is news. Hopefully, I’ll get better at how to plan, budget, sell, design and build it too.

Many new media students signed up for NYC24.com to work with Professor Duy and Carla Baranauckas on improving our video storytelling techniques. Few of us understood that the class was less video work and more multimedia production at the time. (Disclaimer: I missed a video technique class two weeks ago to report on a NYC|24 story.)

I’m not complaining, but readjusting. Instead of working on digging deeper into Final Cut and preparing better storyboards, the class has gradually gotten used to the idea that it appears to be that the professor’s intent is to throw us into the deep end of Final Cut, Flash, Dreamweaver, FTP management, design, editing and news writing all at once. Sink or swim.

The result, in my opinion, is messy. Students spend their precious time over several elements, rather than concentrating on one. In time, I suspect/hope that this grueling method will evolve into a streamlined, well-thought-out Web site, with a range of stories told using steely advanced new media techniques. But for now, it’s hard to see how close the shore is, when you’re choking on salt water. See some of our latest work.

I gotta say, I like this short clip. And it probably has a lot to do with, if not all, my old family home and the song selection. “The Lonely Shepherd” stuck with all of us who watched and liked Kill Bill. When I heard it coming out of the F-train at Broadway-Lafayette today, it prompted me to finally make this clip in iMovie. (Side note here: After you’ve managed to learn Final Cut basics, iMovie is wretchedly counter-intuitive. Yes, I’m slightly bragging.)

Watching the footage with the song produced, for lack of a better word, an emotion, granted, probably because it’s my old family home. But it also really hammered home the cold hard fact – that Professor Duy pointed out today in NYC24 – that if your audio is off, your video, no matter how good, suffers…badly. The music over the top of Backyard Bonfire, to state the obvious, really makes an impact. But you compare. See it without the song. Mmmm, oyster stew.