Crowell Learning publishing and business management all over again in Vietnam

About Me

Collin CrowellI’m originally from New Orleans, Louisiana, but call Baton Rouge home.

My first real experience with publishing and journalism was in Qingdao, China, where I managed The Corner Jazz Club and co-founded an English entertainment guide for the 2008 co-host Olympic city in 2002.

In 2005, I assumed the managing editor position of Ringier AG’s City Weekend, a 100,000-circulation bi-weekly English entertainment magazine and website for Beijing, Shanghai and Guangzhou, China. My responsibilities there included editorial planning, production and management. I also worked closely with a great Web development company, Exoweb, to help build a unique content management system that published user, editor and database-generated material into City Weekend’s email, mobile and print products. During my seven years in China, I learned spoken Chinese.

After City Weekend, I earned my M.S. in Digital Media at Columbia’s Graduate School of Journalism in New York City. I spent a lot of time working with Final Cut and Flash, as well as learning more about the business of digital publishing. My classmate, Chris Kieffer, and I produced a documentary video and Web site,  www.hoopknight.com, that documented the 2009 season of the Mount Vernon Knights, a high school boy’s basketball team. The project was (briefly) featured on Sports Illustrated Web site, ESPN Web site and Slam magazine.

In June 2009, I moved to Ho Chi Minh, Vietnam to help build Ringier Vietnam as general manager. I inherited a weekly mass-market women’s magazine and a family cooking magazine. (See Publishing Projects.) My priorities are to introduce new international titles to Vietnam and launch several digitally-oriented brands i.e. new special interest Web sites and blogs (all in Vietnamese) (No, I don’t speak Vietnamese… Yet.).

I thrive on good hoppy beer and bourbon whiskey; clear my head with a run, eat all things spicy, love Louisiana seafood, play “swamp bocce” whenever I get a chance, enjoy mountain biking, kite surfing and the occasional Frisbee toss. I try to wear vintage Casio calculator watches and generally describe myself as a closet geek.

Contact me

ctcrowell[at]gmail[dot]com