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Can design save newspapers? Probably not, but I thought this work flow process could

Published on 31/03/09
by Collin

My classmate Karn Dhingra passed this link along. I loved it. First, I work for a Swiss publishing house and relate closely to expanding into Eastern Europe/Asia. Second, I absolutely love redesigning magazines/newspapers/Web sites. I’ve had the pleasure to redesign several products while working with Stephane Carpentier, Ringier’s art director, at City Weekend. To see how design can transform a product is priceless. But it’s too easy to become seduced by the allure of sexy design. Simply put, Jacek Utko is right, great design is the result of a partnership between editorial and design (a work flow) – not a standalone feature. Editorial must work closely with design and vice versa to produce compelling results. Utko does a great job and has amazing results to prove this case. Take a look.

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